Do you remember what to prepare for a picnic after a long winter? In addition to delicious snacks, portable hanging-ear coffee and lovely desserts, all kinds of good-looking items are indispensable in this “appearance and justice” picnic plan.
After getting the financing, Extractive Coffee accelerated the pace of opening stores from online to offline. In 2021, Shijiu Coffee has opened more than ten stores in Shenzhen, Guangzhou and Foshan. It is not clear the number of stores during the peak period, but according to the data left over from the official account of the brand, the number of stores in Shenzhen, Foshan and Guangzhou is eight, one and three respectively.
Compared with the strategy of opening new brands, more new tea brands choose to add coffee categories to their products, but they have not become the main products. In 2019, Xi Tea first launched “Tea-loving Coffee” in Beijing, Shanghai, Shenzhen and Guangzhou, launching four products: Zhi Zhi Latte, Zhi Zhi American style, Coffee Bobo Ice and Coffee Bobo Bobo. Now, on the order Mini Program of Xi Tea store in Nanjing, the reporter has also seen special coffee products, including raw coconut latte, vanilla latte, Bobo coffee, etc., with prices ranging from 8 yuan to 19 yuan.
Eko also recommends that you bring a large 1L thermal kettle that can be slanted back so that you can make tea or coffee in advance and install cutlery in a picnic bamboo basket. Try to choose a bamboo basket with large volume and light weight, cover it with soft tableware, a layer of porcelain plate and a layer of wood plate, and then separate the easily colliding cutlery with some coaster and cloth. At that time, eko chose a series of cutlery called “seasonal Diary”, which was good-looking and wear-resistant, with thick ceramic density, not easy to leave imprints, easy to scrub, and elf-like patterns, which were perfect for picnics.
After changing the semi-automatic coffee machine, I became addicted to coffee. On weekends, I made coffee myself, played with milk foam, and pulled flowers, although the flower pulling was not successful all the time. On the other hand, you can only drink espresso at work on weekdays. Although I think I have a lot of tolerance, I still hope to drink a stronger cup of freshly ground coffee every day. After weighing it over and over again, I finally got a CORKCICLE thermal coffee cup that allows me to easily carry homemade coffee with me.
Lifestyle brand is not only to sell a product, but to create an atmosphere and convey certain emotions and emotions through the product. Drinking a cup of coffee on weekdays makes work more motivated and energetic, and the feeling of struggle becomes stronger. Drinking a cup of coffee at leisure on weekends, basking in the sun, immediately enters a lazy and relaxed atmosphere. Coffee drinks, fragrance products, decorations, home furnishings and other brands that add atmosphere to life have the opportunity to become lifestyle brands.