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White, gray, khaki, brown, etc., are also very good colors to match, especially coffee, this color must be matched with a large ring bag, as far as possible is carried by hand. Black, dark blue, navy blue leggings, what color bag shows long legs and thin legs? Green or camel bags can collide with pure black jackets to create a sense of hierarchy, which is most suitable for office workers.
Wei Lingpeng, founder of the boutique coffee brand, has been immersed in the coffee industry for 22 years. He has opened more than a dozen stores in Beijing, Guangzhou and other places. Including extremely differentiated “buffet coffee”. In the face of the current fierce competition, he is optimistic. “the inner volume of the cafe is worrying in the short term, but after a smoke of gunpowder, the booty is a deeper market education, and the inner volume will only increase the penetration of coffee and retain a group of loyal customers for boutique cafes.”
In recent years, coffee has become a new hot spot of consumption, coffee consumption shows a new trend of fashion, public, convenience and healthy development. In February 2022, the coffee-themed post office of China Post landed in Xiamen and quickly spread all over the network, gaining high attention from the media and strong pursuit by young consumers. Many stores had the scene that it was difficult to get a cup, and appeared on the hot search lists of several media platforms. “drink a cup of post office coffee and write a letter to a loved one” has become the most popular social language among young people nowadays.
Recently, a new ofo cafe named Barisgo has emerged in Gaode Land, a new city in Guangzhou. Many urban white-collar workers who work nearby stop for a drink or take pictures and clock in before going to and from work. This brand of coffee is mainly for takeout, and people take it away as soon as they buy it.
Covering the flower area, cafes, book bars and other diversified super operating space, the future big city life scene is more immersive in front of us. Guangzhou online celebrity coffee brand NICONI, will also enter Shanghai for the first time, stationed in Shangcheng!
Trend outlook: 1. Realize the in-depth layout of the whole coffee industry chain, and then form a dynamic closed loop that runs through the key links of the upstream and downstream; 2. Store expansion: fully tap the potential space around the high-line city, realize the systematic linkage between the city and the surrounding points, so as to expand the store radiation range and accurately cover the potential population; 3. Product innovation: quantitatively track the popular trend of new products, so that consumer demand can be effectively released to the maximum extent.
